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Strategy Development



The process we follow enables our clients to make considered and integrated strategic decisions – be it for exploring new investment opportunities or repositioning a business for sustainable success.

This strategic planning process is specifically designed to address the opportunities and risks inherent in the sector. It enables ideas and ambitions to be clearly articulated before being translated into executable roadmaps with timelines and clear measurements.

Although our preference is to engage with our clients to work through our complete Persea Strategy Framework we are able to offer a range of bespoke strategic advisory services to meet our clients’ needs.

Our comprehensive Strategy Development services include:

  • Business case development
  • Capital and resource allocation planning
  • Assessment of optimal funding solutions
  • Business processes and systems reviews
  • Pricing strategies
  • Competitive positioning
  • Marketing and brand strategies
  • Strategy workshop facilitation

We also work with investors (fund managers, institutions and family offices) looking to identify investment opportunities within the broad food and agriculture investment space in sub-Saharan Africa. Our services include: assessing opportunities across multiple asset classes, geographies, market and value drivers along with the risks inherent to the sector.

We offer a rigorous framework to identify appropriate crops by countries/regions against multiple decision filters. These include:

  • Climatic and micro-climate factors
  • Phytosanitary risks
  • Crop specific market dynamics
  • Market/s access and trends
  • Route-to-market logistics
  • Development Impact opportunities
  • Harvest windows
  • Local institutional body support
  • Land tenure
  • Socio-political considerations

As part of our Strategy Development offering, we are active in sourcing and assessing fund-style and direct investment opportunities for our clients. This includes all the farmland asset spectrum, greenfield and operating farming businesses, along with downstream opportunities.

Although our core strategic “thinking” strengths are in permanent crops we are able to provide strategic “planning” services across all food and agribusiness asset classes.